Temu has embarked on a crash program to build American fulfillment capacity, securing 3.8 million square feet of warehouse space across three key states within 72 hours of new tariff rules taking effect, according to internal documents obtained by CNBC. The frantic expansion seeks to maintain delivery speeds for its bargain-focused customer base.
Facility Fast Facts:
- Fort Worth, TX: 1.2M sq ft (opening June 1) – Electronics & home goods
- Ontario, CA: 900K sq ft (June 15) – Apparel & accessories
- Dayton, NJ: 1.7M sq ft (July 1) – Bulk commodities
Operational Overhaul:
- Robotic sorting systems being airfreighted from Shenzhen
- 2,000+ seasonal hires for inventory processing
- New “Temu Local” program offering 3-day delivery on 15K SKUs
Supply Chain Expert Insight:
*”They’re trying to rebuild a cross-border model in 90 days that took Amazon 15 years,”* said MIT logistics professor David Simchi-Levi. “The capital burn will be staggering.”
