Nike has reported its sharpest revenue decline in five years, with stagnant consumer demand and challenging market conditions contributing to the drop. The company’s 2025 financial results revealed a significant decline in sales across key markets, including North America and Europe.
Analysts attribute the decline to changing consumer preferences and economic uncertainties. Nike’s CEO emphasized the company’s commitment to innovation and digital transformation, stating, “We are focused on adapting to the evolving market and delivering value to our customers.”
Despite these efforts, Nike’s stock fell by 8% following the earnings announcement, reflecting investor concerns about the company’s near-term prospects.
