Kering’s flagship brand Gucci may have found a spark to reignite growth. The French luxury group’s introduction of a “see now, buy now” model under new designer Demna is already showing early signs of success in store activity and consumer engagement.
Following the Milan Fashion Week reveal, Gucci made the new collection instantly available in key stores. The result: a 53% surge in visits to its Los Angeles boutique and a 19% jump in New York.
While Gucci’s sales have dropped 25% year-on-year, this new approach could signal a critical shift in strategy aimed at regaining lost market share. Analysts suggest the fast-track rollout gives Gucci a first-mover advantage in an industry still bound to slow release cycles.
As rivals like LVMH and Hermès maintain steady performance, Kering’s bet on immediacy could become the differentiator investors have been watching for.
