Ferrari’s ultra-exclusive Tailor Made program raked in €250 million in Q1 revenue – a 30% year-over-year jump – as the world’s elite clamored for hyper-personalized vehicles featuring bespoke finishes like hand-applied 24-karat gold accents, interiors lined with ethically sourced crocodile leather, and rare material upgrades including carbon fiber woven with platinum thread.
Top Requests:
- Paint: 24-karat gold flakes, historic F1 livery recreations.
- Interiors: Luxury upgrades like ethical crocodile leather and platinum-woven carbon fiber surged in demand, commanding six-figure price tags.
- Tech: AI-powered concierge systems linked to owners’ biometrics.
Pricing Power:
- Average customization spend: €150,000 per vehicle (vs. €110,000 in 2024).
- Waitlist: 14 months for Tailor Made commissions.
Design Chief Insight:
“Our clients seek rolling sculptures, not mere cars,” declared Ferrari’s Chief Design Officer Flavio Manzoni. “Each Tailor Made commission is a collaborative masterpiece, blending artisanal tradition with cutting-edge innovation.”
